Writo International L.L.C

“Premier Office Solutions…”

Incorporated in the year 2009, Writo International L.L.C today is one of the most reputed names in UAE today, when it comes to all-round ‘office solutions’. We deal in varied office items ranging from Office Stationery, Writing Instruments, Printers and Printer Supplies, Hygiene Products, Kitchen Supplies to FMCG Products. We as a multi-dimension enterprise have focussed on customer service as a priority, which is why we believe in being fast, efficient when it comes to services and reliable supplies, irrespective of the business model and business size.

We implemented SEDEX standards ensure we strive of continual improvisation when it comes to client needs and satisfaction. The brands and products deployed in our services are imported from premier locations of U.K, Austria, Finland, Germany, Malaysia, Singapore , India etc.

Mission Statement

  • Striving for perfection in every aspect of our business dealings
  • Maintain transparent business dealings with clients and create a trustworthy business unit
  • Maintain quality over quantity – both locally and internationally
  • Offer Total Office Solutions to clients that are dynamic as well as affordable

Vision Statement

Writo International L.L.C operates with the unique vision of changing the face of ‘Office Solutions’ by collaborating with some of the best industrial names. We plan to build relationships that last a lifetime and are backed by results that matter. Client value creation is our critical goal. We seek to deliver palpable change, not just ideas. We adopt ideal standards for client value creation so that our clients achieve tangible results.

Director’s Message

“My journey till now has been nothing short of phenomenal success, power by real hard work and harder work ethics…” Over my years of managing this promising venture I realized and embedded my management with some inherent values. Here are my findings or success mantra in short:

We are an organization based on principles and not mere a firm that seeks profit. We strive to win the trust of our clients. I have always maintained that we are a knowledge-driven firm when it comes to core-functioning. I consider effective use of knowledge, skill, creativity, innovation and teamwork of our employees, as a yardstick to measure our success.

My people are my most esteemed asset. We recognize exceptional talent and happily move them throughout the organization. I drive my team to deliver superior quality solutions by ensuring that the defects and deficiencies do not get masked and fix the problems permanently whenever they arise.

Corporate Social Responsibility is an integral part of our policy. We contribute to the society through our products and services. We firmly believe that we are an integral part of society and our investors, employees, customers, and society benefit from our business.

We are concerned about the competitive advantage of our clients. We look into all the relevant systems & criteria while exploring possibilities for them. Our decision-making is based on proven techniques and sound judgment to ensure our clients’ strategic success.

Product, Services and Dealings

Writing Instruments

Writo – ‘Writo’ is our flagship brand/product manufactured in India. Writo is a ball-point pen fused with German ink for smooth impression in writing. The pen comes with a smart grip that allows the user to write fast without additional stress while holding. With exciting shades to choose from, Writo has already made a strong mark in the market.

Rio – Replicating the success of Writo, we came up with a new breed of pens in the form of ‘Rio’. A comfortable grip and flawless German fluid ink are some of the factors that make this pen best suited for long writing sessions. The product is ruling the charts at the moment, leading to further improvement plans and assisting the flagship branding.

STAEDTLER - STAEDTLER sees its products as helpful tools for promoting the flow of creative thoughts, coupled with the exceptional writing comfort and innovative product features that are sure to make a STAEDTLER your favourite writing instrument. STAEDTLER continuously strives to develop even better writing, colouring and drawing instruments. Product ideas that captivate through their intelligent design and finesse, and above all meet the exact demand for quality.

Uni-ball - A well renowned brand for Rollers, Gel, Jetstream, Pencils. Each writing system is engineered for different writing speeds and applications. Rollers delivering consistent free flowing writing. Gel pens make use of vibrant ink rich, black and vivid colour’s enabling fast paced and controlled writing. Jetstream is designed to be quick and clean, the ink dries 9 times faster than a standard ballpoint. Uni-ball pencils are known to make a precise mark.

Reynolds – A global brand, Reynolds is part of a $7 billion, Fortune 500 group called Newell Rubbermaid. The Reynolds range extends from writing instruments (ball pens, gel pens, retractable pens, specialty pens, pencils, erasers, hobby products art materials). Truly a brand that the world prefers to write with!

Add Gel - ADD Products, Quality is top most priority. Quality that stems from innovation, tireless research and development, analyzing worldwide trends in writing technology. Products include Exclusive Pens, Gel Pen Series, Ball Roller Pen Series, Liquid Fluid Pen Series, Premium Stationery and Refill Series.

Punches & Staples, Desktop Accessories

Esseltte - Esselte is the leading global office supplies manufacturer. Esselte sells more than 20,000 different products (Filing and Storage Products, Desktop Accessories, Punches and Staplers, Binding and Lamination products, Ideal Solutions etc.) Its principal brands include Leitz, Rapid, Esselte, Pendaflex, Ampad and Xyron.

Kangaro - a wide variety of products including Staplers, Paper Perforators, Staples, Staple Removers, Binder Punch, Numbering Machines etc. A broad range of Tackers and Heavy Duty Staples

Rexel –a wide variety of products including Stapling products which are durable, lightweight and easily portable, they are innovatively engineered to greatly reduce ‘staple jams’ and they operate smoothly with a simple touch.

Punching Products, Desk accessories, Shredders - Rexel’s range of innovative shredders have personal and executive models – that fit comfortably under the desk to high volume office shredders – that can shred up to 500 sheets in one load – the majority of products are engineered with advanced Mercury Jam Free technology or Auto-Feed Technology.

Filing Products, Trimmers & Guillotines superb range of trimmers & guillotines offers a wide choice to meet every demand. Strong and durable, with high quality cutting blades and built in safety features, they are all so easy to use.

Durable – Durable office products for over 90 years has been at the forefront for product innovation and design. Dealing in a range of Files and Folders, Desktop Accessories, Self-adhesive products etc.

Premier Grip – Hanging/ Suspension Files and Folders

3M- imaginative products, and a leader in scores of markets – from healthcare and highway safety to office products abrasives and adhesives. 3M continue to rejuvenate products for the office an example of this is the Post-it brand -- notes, flags, easel pads. 3M Mounting, Adhesives & Specialty Tape products for your work, crafts, projects, and hobbies. Whatever the office task, we have tape products that delivers trouble-free professional results. A range of desk or hand dispensers is available too. Other premium brands include and not limited to Sax, Fis, Elba, Grandluxe, Max, Bantex, etc

IT Zone and Computer Accessories

We deal in printer supplies, toners, cartridges of brands like HP, Epson, Sony, Ricoh, Brother, Sharp, and various other parallel imported brands. No matter which manufacturer's printing machinery you use, Mab Stars can supply you with a full range of compatible monochrome and colour cartridges. We are proactive in this field. We carefully study the market and look at existing consumer usage as well as future trends so that we remain ideally placed to foresee shifts in buying trends. Once this has been identified, we introduce cartridges for the new models we have identified so that you will never be without the quality cartridges that you need in the fastest possible time.

HP- Unleash the power of your laser or multifunction printer – HP delivers tools to help you communicate more affordable and effectively. HP inkjet and laser printers are perfect for home or business users who demand a lot from a printer. From single function reliable laser printers to multifunction printers, HP's product line includes versatile and affordable devices that can tackle everything from a book report to a newsletter to lab-quality photos as well as professional color printing. Advances in technology have made printing professional color documents and photographs yourself more affordable than ever on both laser printers and multifunction printers. You can help extend the life of your HP printer with Original HP ink cartridges. They’re calibrated to avoid nozzle clogging and print quality degradation, and rigorously tested to ensure clear, sharp outputs.

EPSON- Epson’s revolutionary quick-dry ink technologies are optimized to work in partnership with Epson inkjet printers and Epson specialty papers Epson inkjet printers are designed with Epson ink. Thanks to advanced Micro Piezo® print head technology, Epson printers consistently deliver outstanding documents and photos with accurate colors and clear text at truly amazing speeds. Epson inks, specialty papers, printers work together to deliver excellent results. High-capacity ink cartridges are an economical solution for higher volume printing. Precise paper feed, perfectly formed ink droplets, high-tech print head are some of the main features that stand out.

Brother™- - Brother printers have been winning awards for years - offering high-quality, well-designed printing solutions with excellent customer value. Whether for home, home office, desktop or network work-groups, in black and white or colour over the years, Brother has been providing and perfecting quality printers and all-in-ones printing solutions for you. Brother color inkjet, laser / LED, label and mobile printing solutions are used for businesses large and small as well as in the home. With a variety of innovative features, state of-the-art technology and unbeatable affordability, Brother Printers remain the smart choice for all your printing needs.

Brother printers offer low total cost of ownership as well as low acquisition costs. With Brother colour printers, all in-one printers and other products, you no longer have to sacrifice quality for affordability. Designed for use in the home, home office or corporate setting, our full line of Brother Printers and products offer something for everyone. Brother MFC all-in-one printers offer extraordinary versatility and performance features suitable for a wide range of user needs. Available in a variety of form factors and configurations that will meet virtually any requirement, Brother MFC all-in-ones deliver affordable and dependable solutions whether for your home, small office or business. Brother offers a variety of all-in-one solutions, including colour inkjet, laser / LED, monochrome laser, and colour laser multi-function printers. These quality, reliable, feature-rich products are designed with home and business users in mind. Brother MFC all-in-ones can print, copy, scan or fax* all from one compact machine, helping you to save space, time and money. In addition, many of our products often offer cutting-edge features such as wireless connectivity, security functions and built-in expandability. With all this and more, it's no wonder so many people are turning to Brother MFC printers for all of their personal and business printing needs.

RICOH- is one of the leading providers of office equipment, such as MFPs, Printers, Facsimiles, and related supplies and services. Ricoh offers a range of mono and colour Production Printing Systems. You can rely on our technology to keep your business ahead. From small office to centralized production environment there are affordable Ricoh solutions enhancing black and white printing productivity. The broad Ricoh line of network capable colour printers to meet your needs for high speed, high quality and low running costs. Black and white printers for networked and standalone printing focusing on speed, user friendliness and productivity. Multi-function colour networked and standalone devices and document solutions for high quality, cost-conscious colour printing.

SHARP-With features that bring user-friendly operation to everyone in the workplace, Sharp MFPs help create a more comfortable, less stressful work environment. Easy, intuitive touchscreen controls ensure ready access to high performance document functions. Outstanding usability also includes a variety of universal design features. Sharp MFP models are designed to make device set-up easier and faster as well as to operate, control, monitor, manage and maintain. Precision engineered to help increase workflow efficiency and provide exceptional image quality, Sharp MFPs take you to the next level of productivity and performance. A range of fast new digital copiers and multifunction systems. Sharp continues to make some of the worlds most powerful and popular digital document devices. High performance hardware and advanced toner technology are not our only areas of expertise. We also develop powerful solutions that bring you faster, more efficient working practices and make everyone in the workplace more productive. Our current range includes a wide selection of devices from space-saving copiers through to exceptionally versatile high-speed black & white and colour multifunction systems. And because we develop the toner at the same time as the hardware, you’re guaranteed of optimum quality from the first page to the very last.

SONY-The perfection and quality you get from all Sony products is evident in the quality of print you receive from Sony printer cartridges as well. Every effort is made in the manufacturing process to bring the customer printer cartridges that will produce the maximum number of printed pages at an affordable price. The ink is only of the finest quality, as are all Sony products. Every customer that has used Sony printers have been extremely satisfied with the results they have achieved using the printer cartridges.

Partnerships/ Tie-Ups

Over the years, Writo International L.L.C has crafted several partnerships and noted collaborations due to the promising efforts deployed. These partnerships have benefited mutually and changed the way how office solutions were portrayed.


When we talk about strategic partnership, the first name that comes is ‘Nestle’. Nestle is a leading Nutrition, Health and Wellness Company. A renowned name that enhances lives with science-based nutrition and health solutions for all stages of life, helping consumers care for themselves and their families.

Our strategic tie-up with Nestle is not limited to just Office supplies, but something beyond that is synonymous with branding altogether. We are the proud listed supplier for Nestle UAE LLC.

Some highlights include:

  • Stationary supplies
  • Branding materials
  • NESTLE products – Cappuccino, Latte Sachets for offices and others

Retail & FMCG Industry - Landmark Group, Grand Hypermarkets, Philippine Supermarkets, Al Madina Groups, T Groups, Nesto Groups, Apsara Supermarkets, Supermarkets, Bismi International, Fairway General Trading, Baet Aljoury General Trading, Circle K, Cupola Plastics, Mumzworld, Decolight Trading, Al Rashideen Trading, Thumbay

Hospitality Industry - City Max Hotels, IBN Battuta Gate Hotel, Avenue Hotel, Dubai Grand Hotel, Four Points Sheraton Hotel, Lords Beach Hotel, Emirates Concord Hotel, Courtyard by Marriott, City Chef, Anantara Resort & Spa,

Logistics & Supply Chain Industry- Hellmann Worldwide Logistics, GAC Logistics, Silkargo Construction,

Interiors & Real Estate - Contracting, Sharjah General Contracting, Honeywell Middle East, Contracting, Al Habtoor Leighton, Al Basti & Muktha LLC, Vertical S Well drill Energy, ARJ Engineering,

Healthcare Industry- American Hospital, Medical Centre, Al Noor Poly Clinic, Al Abeer Poly Clinic, Amber Clinics, Gulf Health Care International, Al Tadawi Medical Centre, DR. Sunny HealthCare Group , International SOS EEMEA

Insurance Industry- Nextcare Insurance, WAP Med Insurance, MSH Insurance

Broadcasting and Entertainment Industry – E Vision, Star TV, CNBC Arabia, Zee Network, Asianet, Mc Collins Media, Pro Channel Media.

Financial, Accounting & Auditing -Abu Ghazaleh Group, Emirates International Exchange

Security Solutions - Citytec Group, Liger Group, Gallagher, Vice Versa International

Miscellaneous -Karisma, UAE Volley Ball Association, Al Wasl Travels, Casa L.L.C., ABN International, Higer Motors, Nebulla Atlantic Fuelx, Print Central, Rothenberger

Achievements & Recognitions

Writo International L.L.C has been a name synonymous with ‘Office Solutions and Supplies’ and over the years we have been bestowed with several rewards and recognitions in the form of long term partnerships.

To name few:

  • Successfully partnering with Nestle as the official listed supplier in UAE
  • Successfully adopting SEDEX standards for better auditing and supply chain procedures

Our brands